THE TEARDOWNS
These are not opinion pieces. They are systematic breakdowns of failure modes that appear across industries, geographies, and company sizes. The pattern is not in the tactics. It is in the thinking.
Most websites are designed by committee, built for the company, not the customer. They explain what the business does instead of what the visitor needs.
Agencies optimize for retainer retention, not client outcomes. They report on activity because activity is billable.
Local SEO is often reduced to citation building and keyword stuffing. Businesses optimize for Google instead of for humans.
AI tools promise scale but deliver sameness. Content generated at volume without strategic positioning becomes undifferentiated noise.
If you can't explain your value in one sentence, your marketing can't either. Most businesses describe their category, not their difference.