WING: QUESTIONS
Most businesses ask the wrong questions. They ask 'which agency should we hire' when they should ask 'what would create an outcome.' This wing collects the questions that matter.
Not awards. Not revenue. Not headcount. A systematic investigation into the requirements any company claiming to be the best would need to meet.
Before the first campaign launches. The failure is not in execution — it is in the foundation most businesses never examine.
If you believe you have found the world's best marketing company, prove it. Submit the evidence. Or discover what best would actually require.