THE INDEX
Marketing does not fail randomly. It fails in patterns. These patterns repeat across industries, geographies, and company sizes. This index catalogs them by category so you can identify which failure you are experiencing — and investigate the specific pattern.
The site works. It just does not work for the person visiting it.
Rankings without relevance. Keywords without customers.
The model rewards motion over momentum. The incentives are backwards.
They cannot explain what they sell in one sentence.
The words are correct. The effect is absent.
Measuring what is easy instead of what is true.
Visibility without credibility. Presence without proof.
Volume without value. Speed without direction.
Ranking without relevance. Visibility without visits.
This index catalogs the failure patterns we have investigated so far. It grows as the investigation expands. If you have identified a failure pattern that does not appear here, submit it. The index exists to be challenged, not to be final.